Detailed Analysis Of John Lewis Partnership Commerce Essay

Detailed Analysis Of John Lewis Partnership Commerce Essay The following report will provide a detailed analysis of John Lewis Partnership. The retailer has been very successful in the UK and has performed extremely well in spite of more negative financial issues and other dynamics impacting upon the retail sector at large, predominantly in light of declining consumer income, technological advances such as the internet and increased competition. The reason the company was able to achieve these was because of their commitment towards their clients in providing innovative solutions as well as improved awareness of customer needs and the significance of creating a reliable customer base which ensures positive word-of-mouth and the company has achieved this due to its commitment to providing innovative solutions to clients as well as a heightened awareness of customer needs and further recommendations to increase new revenue streams through an appropriate CRM system in place. Therefore, the reports provides an evaluation of the companys current marketing environment assessing how the external factors impact the retail sector largely and specifically on the strategies that John Lewis chooses to adopt. The report will also evaluate the strengths and weaknesses as well as the threats and opportunities that the company is presented with and how best it can achieve a match with its own internal capabilities to the dynamics at play. The report will also look at how the John Lewis brand and customer proposition is placed in the UK market in comparison to other competitors, with an attempt to provide understanding in to how the company gains advantage through differentiation from other competitors, essentially highlighting how the company implements a differentiated strategy which allows it to maintain advantage. At the same time, the analysis has drawn attention to how the uncertainty which prevails and the continuous rate of change in the external market highlights the implications of continuous observation and continuous re-evaluation of the strategic options applied. Ultimately, the aim is to provide recommendations as to how the company can increase the probability of its advantage over the longer term. The John Lewis Partnerships 81,000 Partners own the leading UK retail businesses John Lewis and Waitrose. Our founders vision of a successful business powered by its people and its principles defines our unique company today. The profits and benefits created by our success are shared by all our Partners (John Lewis, 2012). Write the report as if you were working for an external management consultancy firm, reporting to the Board of Directors of your chosen company. The report should contain sections that address ALL of the main aspects of the module syllabus: that is the report should cover both strategic analysis (internal and external) and strategy formulation. It is essential that in undertaking your research and writing your report you make appropriate use of the strategic management tools and models to conduct internal and external strategic analysis and strategy formulation that you have encountered in this module. Credit will be given for analysis, evaluation and synthesis, and the appropriate selection and use of strategic management tools and models. 2.0 Introduction This report will discuss the strategic management tools demonstrating skills of analysis evaluation and synthesis of John Lewis. The report includes strategic analysis and an External Environmental analysis. The report also covers the strategy formulation in which the SWOT analysis and BCG Matrix will be discussed. John Lewis Partnership plc is one of the UKs top ten retail businesses. They operate amongst 2 sectors known as John Lewis and Waitrose. The company offers food as well as household products i.e. baked foods, fresh fruit veg, wines, household items, furniture, electronic items etc. The company functions in a chain of 287 Waitrose supermarkets, 39 John Lewis shops that include 30 departmental stores and 8 of them at home John Lewis stores. The company operates throughout the UK and is headquartered in London, they sell their products through retail stores, catalogues, and websites. The companys strategic focus is to accomplish its non-core business strategies through partnership with other firms. There are around 81,000 employees working in John Lewis stores who are partners in the business, they have a share in the companys profits and are given the opportunity to participate in the companys progress and growth. This is their unique source of competitive advantage as it encourages staff loyalty through being business partners (John Lewis 2012) 3.0 Strategic analysis 3.1 Mission statement The mission of an organisation highlights the broad directions they need to follow and provides a brief summary of the values and reasons that lie behind it (Lynch 2012). Like other organisations John Lewis also have a mission statement, it highlights their reputation established through their ownership structure as it is unique and they are very successful in being a profitable business. John Lewis aim to keep their staff satisfied so that their business can be a success. Their strategy is based on three key elements partners, customers and profit. (Refer to appendix 1) to see their full mission statement. 4.0 External Environmental analysis 4.1 PESTEL Analysis The PESTEL analysis examines the macro-environment in which the business exists in. It is a helpful tool for understanding market growth or decline as well as the position, potential and the direction for business. It is also used for evaluating the Political, Economic, Social Technological, Environmental and Legal factors that a business operates in. The Political factors discuss government regulations such as employment laws, environmental regulations, tax policy and political stability. The Economic factors affect the cost of capital and purchasing power of an organisation. These factors also include economic growth, interest rates and inflation. The Social factors impact customers needs, potential market size such as John Lewiss goods and services, population growth and age demographics. Technological factors of John Lewis will discuss barriers to entry, making or buying decisions, investment and innovation and the technological change. Environmental factors include weather, clim ate and climate change. Climate change affects how John Lewis operates and the products they offer. Lastly Legal Factors include discrimination law, employment law and health and safety law. These factors can affect the way John Lewis operate their costs and the demand for their products. 4.2 Macro- environmental Factors It is commonly known, that those prevailing in the external environment of any firm shall have a significant influence in terms of decision making in the strategic options. Such analysis is known as PESTEL analysis and usually suggested as the first stage in the strategic planning process (Lynch, 2006). As Johnson et al (2008, pg.56) rightly declared, The key drivers for change are environmental factors that are likely to have a high impact on the success or failure of strategy. (Refer to appendix 2) to see the PESTEL analysis for John Lewis. It can be concluded that each factor of the PESTEL has had an effect on John Lewiss actions, some of them are now stated in their mission statement. Previous factors are used to analyse different factors, furthermore, these factors can give a prediction for the future, so can be quiet effective if they are applied correctly. There are also some restrictions in this model, e.g. when the procedure of the checklist is applied to John Lewis it may be tough. The emergent corporate strategies may well comment that the future is so uncertain that prediction is useless (Lynch 2012 page 84), however, some may still give words of caution but still predict the future. The PESTEL analysis isnt the only framework that John Lewis take into consideration, their organisation has many other internal and external factors that also have an effect on the strategy formulation, this is why Porters five Forces framework is applied. The PESTEL analysis has a lot of information but yet doesnt offer a detailed analysis of the business. Porters Five Forces (1985) observes factors that have an impact on competition in the organisation. 4.3 Strategic Options The external analysis undertaken has underlined how the focus and the landscape of the UK retail sector has changed dramatically over the last decade or so. Such developments clearly present both threats, primarily from new entrants and modes of distribution, as well as opportunities such as the increasing utilisation of technology within the current offering to customers. As Johnson et al (2008, pg.3) highlights, strategy is about exploiting the strategic capability of an organisation, in terms of its resources and competences, to provide competitive advantage and/or yield new opportunities. However, many competitors in the retail sector at large have managed to expand into other range of products as well as expanding internationally, John Lewis seems to have adopted a more thoughtful approach and stayed loyal to its customers as well as confident in terms of its offering to the market. At the same time it has also developed a wide range of products as a lower price range to attract more customers across a wider range of segments in society. In times of economic uncertainty this also appears to be a sensible strategy in terms of situations where its loyal customer base may be experiencing declines in disposable income, thus enabling John Lewis to maintain their business through customers trading down to less expensive ranges in store. The recent introduction for its Essential Waitrose Range in 2009 was both a reaction to external events including activities of competitors but was viewed as an effective strategy highlighting the companys attention to external research as well as its innovative approach to dealing with such negative events. Furthermore, Porter put forward the idea that there were three generic strategies; cost leadership strategy, differentiation strategy and the focus strategy, which companies follow. It is clear that John Lewis has embraced a combination of these, but essentially, differentiation has remained key to its business model which positions more favourably when compared to other competitors, particularly given the range and extent of the goods and services it provides as well as its highly effective branding and promotional events which appeal directly to customers and incite purchase. Its decision to introduce its Essentials range within its Waitrose stores may have been considered by some as an indication it was lowering its standards, but on the contrary, despite offering a cheaper alternative, quality remained key which ultimately implied that its position in the market would not be negotiated. 4.4 Porters Five Forces Porters Five Forces framework highlights that the environment John Lewis is competing in is constantly changing, (refer to appendix 5). In this model it is believed that customers dont have more importance than any other aspect, however Aker, Baker and Harvey Jones argue that customers are more important than any other aspect of strategy development (Lynch 2012). Porters Five Forces of competition (1985) is a common tool often applied within the strategic management process to firms across several sectors. It is similar to the PESTLE analysis as it takes a predominantly external perspective of the firm within its given industry looking at how it is positioned against other competitors in the same sector. Recently many have criticised the ensuring importance of the framework given the changes that have risen, particularly with regard to the diversification of business which has ultimately created blurring across many previously distinct sectors. This is emphasized by the supermarkets entering into the clothing and electronics sector for example, as well as retailers including John Lewis expanding into financial services through insurance and credit facilities to customers. Barney (1995) and Henry (2008) underlined how Porters model is more helpful when it is applied at a strategic business unit level rather than at higher levels of industry analysis such as the sector at large as it cannot be expected that all competitors will be competing against one another. This tool is also believed to be useful in terms of assessing a companys strengths and weaknesses in light of how it stacks up against competition. As Barney (1995, pg.49) highlights, A complete understanding of sources of competitive advantage requires the analysis of a firms internal strengths and weaknesses as well. The importance of integrating internal with environmental analyses can be seen when evaluating the sources of competitive advantage of many firms. Looking at Porters five forces of competition, it is clear that John Lewis has attempted to not to just react to the external dynamics and actions of competitors, but actively be a step ahead. It has constantly adapted its business model, such as the introduction of store cards, its online offering and the Waitrose Essentials range in order to provide its business with a more appropriate fit to the market in line with Mintzbergs (1994) theory. A major element of its strategy however, is its reputation, branding and subsequent positioning in the market and how consumers view the business in its entirety. It has remained rather committed to its original proposition and further enhanced its appeal through appropriate branding and its reputation for quality and enhanced service to customers. 5.0 Internal Resource analysis 5.1 Value analysis chain The term Value Chain was used by Michael Porter (1985), the purpose of the value chain is to analyse the activities that are performed by the business, linking them to the competitive position. It also evaluates the particular activities to see which add value to the businesses products or services (quickmba 1999-2010) While many critics and leading authorities dispute the validity of Porters earlier theories, many of his ideas do still appear useful from the perspective of strategic analysis, particularly the notion of the value chain. Ultimately, it is within the value chain which John Lewis has created that it has succeeded in terms of sustaining advantage in its market sector. It has created efficiencies and synergies through the interrelationships within (Mintzberg and Ghoshal, 2003). Value Chain Analysis which is often compared to the RBV of the firm as it looks to both internal and external dynamics impacting an organisation. In recent years importance has also been given to joint ventures, collaborations and relationships which add value to the companys positioning. Elements of the chain such as HR which were previously considered as supporting elements are now viewed as core and this is demonstrated by John Lewis in terms of its commitment to and investment in staff. By enhancing the quality of its internal resources it can achieve distinctive competencies which are difficult to emulate by other competitors (Teece et al, 1997; Terwiesch and Ulrich, 2009). As Porter (1985, pg.36) emphasises, the way it performs individual activities are a reflection of its history, its strategy, its approach to implementing its strategy, and the underlying economics of the activities themselves. 6.0 Strategy formulation 6.1 SWOT Analysis: John Lewis Partnership A SWOT analysis is a useful tool for understanding and decision-making, businesses such as John Lewis use this tool in all sorts of situations, a SWOT summarizes the Strengths, Weaknesses, Opportunities and Threats. This framework covers a crucial part of the strategic planning process a scan of the internal and external environment. Strength, Weaknesses are considered to be internal to the business whereas, Opportunities and Threats are part of the external environment. Looking at the SWOT analysis (refer to appendix 6) it can be concluded that John Lewis take this tool into consideration when making business decisions based on their customers. However, John Lewis need to expand their target audience because at the moment they are only targeting an older audience need to improve the diagnostic power of a SWOT analysis is to define the elements from a customer perspective rather than the organizational point of view. (Baker 2007, pg.267). By doing this they will generate a higher profit margin. If john Lewis wants to stay ahead of their competition they need focus on their weaknesses such as they need to ensure their prices are similar to their competitors. Also John Lewis need to focus on threats the business may have to face but they can avoid such matters by acting upon the threat before it occurs. Although the SWOT analysis tool is useful to businesses when making decisions, it has been criticized due to its simplicity and possible misleading approach to strategic analysis. This is because companies have failed to follow a few simple procedures. The SWOT analysis is a focused methodology (Baker 2007), therefore, when John Lewis the using this tool they need to ensure they are able to follow correct procedures of this tool to ensure they are able to achieve success. 6.2 BCG Growth-share Matrix The Boston Consulting Group (BCG) growth-share matrix was developed by Bruce Henderson, founder of BCG, in the late 1960s (Baker 2007, pg.125). The BCG Matrix is a simple tool used to assess a companys position in terms of its product range. It simplifies how a companys thinks about the products and services and makes decisions about which it should keep and let go and which products to invest in further. It provides a useful way of seeing the opportunities that are open to the company and also helps to consider how the company can maximise the profits in the future. Below is the BCG Matrix for John Lewis, highlighting where in the market the different departments of John Lewis are positioned. John Lewis was voted Britains best retailer in 2009 and have won awards House Beautiful Awards 2008: Online Home Retailer of the Year Gold Award (washerhelp 2012), making them leaders in departments such as House and Garden, Electrical Appliances, Fashion, Gifts and Toys. They now have a high growth and a high market share in this segment, thus putting them in the star category. Further, technology and baby departments are between the star and question mark category this could be due to high growth and market share or high growth and low market share as they are faced with high demands but have low returns. Moving on to the sport department as it is in the cash cow category, as a markets it isnt growing but yet the market share for the products is high. Looking at the final category it can be said that John Lewis are safe as there isnt any products in the dog category. 7.0 conclusion Overall, the company has responded admirably to the changing dynamics impacting upon its market and customers, it is also clear that going forward, more challenges and threats shall be presented to it, particularly given persistent uncertainty relating to the global economy as consumer confidence within the UK. It would appear that in addition to a thorough and consistent approach to its markets in relation to external analysis of those factors deemed to impact most significantly; the company also adopts an internal approach, evaluating its inherent resources and competencies within the business. In line with the resource based view of the firm (Barney, 1991) and subsequent research by other authors such as Grant (2005), this analysis is often viewed as a more appropriate approach to the task of strategic management as ultimately, organisations have much more control over their internal resources than external market variables. Such an approach enables companies to incite the innovat ion process and thus create change in the wider environment as well as improvements to its value chain. This appears to be exactly what John Lewis has done to date through its expansion into other areas, as well as extending its range to customers through on-line facilities as well as credit, insurance etc. Threat of New Entrants This is considered to be fairly low for John Lewis given the original capital investment required as well as the regulations governing the market. At the same time, the fact that discount retailers and the supermarkets who benefit from vast scale economies can offer many of the same goods at substantially lower prices, is a concern and is perhaps indicative of why many retailers such as John Lewis now provide an electronic service in addition to their store offering. More entrants to the online space does seem inevitable though may become increasingly difficult given the variety currently in existence as well as the perception that customer service is often diminished. In this respect, John Lewis is clearly at an advantage given its reputation in the market. Threat of Substitutes The threat of substitutes is low from a product viewpoint yet in terms of suppliers, is high and is underlined by the success of the supermarket chains in their clothing lines as well as the competitive landscape in the online space and the continuing popularity of price comparison websites and similar forums. Over time, online retailers could exert increased pressure on officials such as John Lewis, particularly in terms of pricing as well as sourcing of product ranges. Bargaining Power of Buyers This is considered as being extremely high given the range of suppliers in the market and the realisation that customers are faced with unprecedented choice. Price is clearly a key advantage for the retailers, but at the same time, in the particular segment in which John Lewis manages factors such as location, quality, customer service and atmospherics and added benefits to be derived from the in-store experience are significant. Such variables also assist in terms of differentiating the store from other competitors in the High Street. Bargaining Power of Suppliers Though it was just few years ago the retailers were considered as having a major effect over suppliers, this seems to be fairly changing, particularly with regard to restrictions in supply of some raw materials as well as other concerns in the global supply chain which might put the suppliers in a more favourable position and increase their bargaining power. Degree of Rivalry Rivalry is obviously intense mainly due to the immense choice available as well as the increasing pressure from on-line retailers. On this basis, competitors are ultimately jockeying for position (Porter, 1979) and increasingly retailers challenge themselves to differentiate in some manner through providing expanded ranges as well as complementary goods and other services. The success of John Lewis Christmas promotional campaigns in the last few years highlights how the company attempts to differentiate itself, particularly focusing on those matters which are considered to impact most on subsequent motivation of customers to make a purchase.

Examining Islam Around The World Religion Essay

Examining Islam Around The World Religion Essay Islam is defined as submission and peace to God. Worldwide there are more than 1 billion Muslims less than one fifth is Arab. Islam is the major religion of much of Asia, and Indonesia as well with the worlds most abundant Muslim population. Today Islam is a very sensitive and controversial topic; there are a lot of misconceptions and conceptions about its belief, values and goals. In this research paper l will examine the teachings of Islam and how they are interpreted and or practiced in different countries and cultures, including the United States, Great Britain, the Middle East, India and Pakistan, and other country of Asia. How Islam is understood in each countrys culture and how is it contrasted with Christianity and Judaism? How do these understandings impact the ways that Muslims and non-Muslims interact and communicate with one another. Religion is one of the moving forces behind many of the event and attitude that have shaped our world. During the centuries, countries and cities have been developed and destroyed; and battle have been fought, all to protect or make known one religion or another. Islam is the second largest religion in the world; without doubt Muslims differ in their personal engagement and practice between doctrinal and cultural attitude, and have different apprehension about the correct practice of Islam. It had remained fairly invisible to most Americans prior to the Arab oil embargo of 1973 and the Iranian Revolution of 1978-1979 with its taking and holding of US hostages (Simmons, Gwendolyn, Zoharah 2008). Of course, American interest in Islam has been further heightened by the horrific events of September 11, 2001, prior to which not much information about Muslims and Islam was available in US newspapers, on radio or television or on the bookshelves in the bookstores or public libraries (Simmons, Gwendolyn, Zoharah 2008). After 911, Medias, radios and books gave negative views of Islam to Americans which made life harder for Muslims over all. Majorities of Muslims living in the US are foreigners, Muslims in America who have been raised traditionally in Muslim cultures speak of the tension they experience trying to remain close to cultural, ethnic, linguistic and religious roots while attempting to expand a sense of belonging in their adopted home. American societal patterns are at odds with needs of Muslim life and practice: Schedules works do not easily permit for the five times Friday congregational or day salat prayers. Eating institutional facilities such as prisons, schools, military do not have set up for Muslim dietary practices. The cultural acceptance of sexual permissiveness and the allowance of alcohol in America and immodesty in clothing and comportment are seen as negative influences on the community faith, particularly on his younger people. The shariah law, however, continues to be held as the perfect pattern of life to be striven for, somehow, in the middle of contemporary American culture. On the other side of the world in Europe Muslims in Britain are extraordinarily well accommodated with one another. There are more various Muslims from more dissimilar parts of the globe and communities living together harmoniously in Great Britain than any other city in the world. An essential element of that unification among Muslims is the dexterity to project an apparent Muslim religious uniqueness on top and over any traditional identity or culture. The complication for the expansive society is that unlike, food, fashion, music, sport, drugs, humor, or the arts, religion is not shareable and inseparable. Is not to affirm Muslims do not have many things to talk over with, Humanists, Jews and Christians, on the opposite Muslims now have an essential place in religious discussion of issues in Great Britain. Invariably people define assimilation as the range to which culture has been shared and ingurgitated, from well known entertainment to tastes in narcotics. The belief of Islam h as become shareable in the confined sense that most people in Great Britain or England now know something about it therefore, conversion to Islam is not unusual, however people cannot take it as it please them because is not like a cultural or entertainment source. Therefore the only integration of Muslims into larger community is the magnitude to which obvious Muslim practice is welcome by the latter. Another interesting country where Islam is practiced is India and Pakistan. Muslims are about twelve percent of Pakistan and India population. However their influence on the Pakistanis and Indian society is much stronger. One of the main reasons is that, there are many Muslims rulers in different parts of Pakistan and India. Majorities of the Muslim rulers of Pakistan and India are invaders from the west. In general the Muslims of Pakistan and India like the Muslim world is splited into two major sects, Shia and Sunni. And just like in the Muslim world there is tension between these two sects. Each of the sects has many different schools in each place. There are also Muslims from both placed who affirm to be the descendants from the daughter of Prophet Muhammad and the men in these communities add the title Syed before their names, some other claim to be the descendants of the first Muslims and add the title Sheik. Asia is home of sixty five percent of the worlds Muslims population, and Indonesia, in Southeast, is the worlds largest Muslim country. Although the national slogan of Indonesia, (Unity in diversity), was intended to be a certainly national one, is no less applicable to the Southeast Asian Muslims community, as well as to Muslims all over the world. If questioned about the main elements of their faith and practice, most Muslims will point out the five basic duties of Islam. It consist of, the daily prayers or salat, the profession of faith or shahada, the hajj, the giving of alms or zakat and fasting in Ramadan or sawm. Despite for all that, there is an entire range of calendar rites and celebrations of passage combined with Islam, also to mention the clear acts of piety that some believers perform before carrying out basic actions, like call upon Gods name prior to washing ones face and limbs also before prayer or eating. Again, these acts are split across Islamic pace and time. On the other side, many distinctions among adherent of dissimilar theological and cultural traditions remain essential. though the global society of the faithful come together in Mecca for the don then the hajj the identical costume of two unsewn also known as ihram, they frequently travel as a group in narrow managed groups of fellow countrymen and linguistic communities with tags displaying their national flags. At the same time, there are many distinguishing local practices that are felt to be completely Islamic in the Southeastern of Asia, although these, on occasion, have been disapproved by Muslims of differing cultural backgrounds by virtue of their lack in displacement from, their individual histories. Local practices contain the visitation of the burial place of the saints of Java or the use of drums in place of the call to prayer. Other examples of distinct Southeast Asian practices may be associated to the harness of the sarung a common practice with non Muslims and Muslims all over the Southeast Asia and the Indian Ocean, the somewhat late circumcision of young males frequently celebrated as a major event in village, the use of shadow puppets which is believed by some local communities to have been invented by one of the saint Muslin to make clear Islam in the local dialect. Even if such habits are viewed sideways or regionally apparent elsewhere, if not argued honestly, such practices are nevertheless seen as ways of correlating to a belief that is global and equal. Christians, Jews and Muslim worship the same God. These three are monotheistic religions, with many common, texts, beliefs and doctrines. Muslims respect the same prophets as Christians and Jewish, including, Abraham, Noah, Jesus, Moses and Jesus. In reality, Muslims consider Islam to have been present from the time of Abraham, with Judaism and Christianity being central forms of the last religion confessed to Muhammad. Jews and Christian are specifically guarded in the Quran as Peoples of the Book, because Islam considers both the Torah and New Testament and to be revelations from God, though inaccurate in the process of human communication. An example of a difference in apprehension, Islam does not admit that Jesus is the son of God; this acknowledgement would disprove the Islamic belief in the uniqueness of Gods deity. Like Judaism, Islam has powerful constitutional tradition that describes the rules by which believers of the religious community should live. Part of these rules includes dietary restriction against eating pork which is very similar.

Analysis of e. e. cummings’ Poem of all the blessings which to man Essa

Analysis of e. e. cummings’ Poem of all the blessings which to man      Ã‚   As Thomas Reed West puts it, "the predominant literary sentiment toward the discipline of the machine has been one of lament" (xii). Many authors have composed pieces dealing with industrialization and the correlated obsolescence of man. Poet e.e. cummings is among them. In his poem "of all the blessings which to man," cummings describes a world to which progress will doom mankind-- a place where technology rules over humanity.    Cummings's poem opens saying that the most supreme gift progress offers mankind is "the an/ imal without a heart" (3-4). This heartless living thing is the machine. Machines can be made to act, and can often appear as if they think, but cannot feel. This is the greatest present presented to us by progress? To view that as a gift is to hold logic highly supreme over emotion, a preference this piece laments as being unfortunately accepted.    This industrialization and elimination of the need for humans is similarly unfeeling and coldly logical. The age of machinery presents its nearly silent coup d'etat rebels, the mechanical beings themselves, as a huge "collective pseudobeast," aimed at eliminating not only a need for humanity but a need for emotion (5). The poem's speaker notes that this being only preexists "its hoi in its polloi" (8). This shows the aim these machines allegedly have-- not simply to overtake the teeming masses of people but to become the teeming masses (hoi polloi) themselves, even to make humanity forget that they were ever in charge. This hearkens to the government employees constantly rewriting history in George Orwell's 1984, as these machines hope to make the people forget how things eve... ...y have done too good of a job. Their creation will change them from tame rulers to beings whose prolific creation ("teem") overcomes them.    Movies and literature alike have often served to villainize technology. These topics survive and persist, perhaps because we are morbidly fascinated with our own predicted downfall. Many people will admit to being concerned, as cummings is in "of all the blessings which to man," that the world will one day be run by machines. This potential future governing force is "without a heart" and "couldn't use a mind," and that may scare humans most of all (25, 28).    Works Cited Rotella, Guy. "Nature, Time, and Transcendence in Cummings' Later Poems." Critical Essays on E.E. Cummings. Ed. Guy Rotella. Boston: G.K. Hall and Co., 1984. West, Thomas Reed. Flesh of Steel. Charlotte, NC: Heritage Printers, 1967.   

The Unprincipled Family :: essays research papers

The Unprincipled Family Fredrick Per8 Interrelated arts   Ã‚  Ã‚  Ã‚  Ã‚  The dangerous relationship of Claudius, the king, and Hamlet, the king’s nephew and stepson, contain two elements that are pervasive enough to categorize it as such. Treachery and paranoia are those traits.   Ã‚  Ã‚  Ã‚  Ã‚  Treachery is one of the basic unprinciples of the relationship, as is shown in the scene of the fencing match and the planning that goes around it. In a scene that relates to the planning of the match itself, the king and Laertes, a man whose family is dead because of Hamlet, have plotted the death of Hamlet through various things. All of which are to happen to Hamlet in the course of the match: King.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"†¦And wager on your heads. He, being remiss, Most generous, and free from all contriving, Will not peruse the foils, so that with ease, Or with a little shuffling, you may choose A sword unbated, and, in a pass of practice, Requite him for your father. Laertes.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I will do’t And for that purpose I’ll anoint my sword. I bought an unction of a mountebank, So mortal that, but dip a knife in it, Where it draws blood, no cataplasm so rare, Collected from all simples that have virtue Under the moon, can save the thing from death That is but scratched withal. I’ll tough my point With this contagion, that, if I gall him slightly, It may be death.†(IV, vii, 134-148) So in fact, within this quote there are two foul plans, the use of an ‘unbated ’ foil, which is more than technically cheating in a fencing match, but then, adding insult, the use of a poison tipped foil. With the use of ‘contagion’ and the ‘unbated’ foil, Claudius and Laertes are making sure that they win. This is still not enough for them, however they move on to another backup scheme to win: a poisoned chalice: King.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"†¦When in your motion you are hot and dry- As make your bouts more violent to that end- And that he calls for a drink, I’ll have prepared him A chalice for the nonce, whereon but sipping, Our purpose may hold there. -†¦Ã¢â‚¬ (IV, vii, 157-162)   Ã‚  Ã‚  Ã‚  Ã‚  Claudius introduces a poisoned chalice, which, as the third option, or in better terms, the third method is used to kill Hamlet. After being stabbed by Hamlet, Laertes, in his final breaths pronounces the treachery of the king: Laertes.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"†¦The treacherous instrument is in thy hand, Unbated and envenomed. The foul practice Hath turned itself on me. Lo, here I lie, Never to rise again. Thy mother’s poisoned I can do no more. The King, the King’s to blame.

Introduction To Special Needs Essay

According to Warnock’s report of 1978, the special educational needs can be fluctuating and can also be contextually defined. Before the evaluation of this statement, we have to look at the Warnock report (1978) and the Special Educational Needs Code (2001) and how it reflects its understanding of the special educational needs. The term special education needs (SEN) emerged from the 1978’s Warnock’s committee that had been set up to hold an inquiry into the education of the physically handicapped children and other young people who were interested in education. It was under the department of education and science in Britain. The Warnock’s committee   had been set up to look into a concern that was coming up concerning the system of education which was becoming segregated and was discriminating against children who were physically challenged and was not providing them with   positive, social and better educational opportunities like the other children who were physically fit. This report of 1978 advocated for three main reforms that were to be undertaken by the educational officials or all those who were responsible for the provision of educational services: A. Locational integration of all children whereby the provision of educational services for both the children with special needs and their counterparts who were not physically challenged were to be made from the same site(Great Britain parliament 2006) B. Social integration whereby all the children regardless of their physical state were to share the same social amenities that were provided by the educational centers for example playgrounds and other extra facilities for co-curricular activities. C. The Warnock report advocated for functional integration of the children with special needs and those who were not physically challenged were all to be educated together for example they were to share the same classes whereby they were all supposed to be given the same opportunity in pursuing the same goals that had been set in the curriculum and any other objectives that were set by the educational administrators (Great Britain Parliament 2006). Practices of SEN prior to Warnock. There were many practices that were in place before the Warnock report of 1978 which were mainly directed to children with special needs. Before the report was made the children with special needs for example those who were suffering from a disability of the mind were classified as uneducable and unfit for the education that was offered at school. These children who had some inabilities were simply locked out of the normal learning institutions where the other children who had all abilities in a normal state were being educated. Prior to the Warnock report of 1978, there were other practices that were directed toward the children who had some inabilities for example those who had a problem with their mind, those who were partially blind, those who could not speak properly or those who had language problem, those who were physically challenged and many other children who had some form of either physically challenge or internal challenges for example a mind problem. These children were classified as uneducable under the normal schools and were forced to be educated and trained in special care units that were spread across England and some other hospitals that had been given the mandate of educating these learners with some form of disability. The health officials in this hospitals and special care units had been given the powers to be in charge of these children and to give them the required form of education. It is pretty obvious that in these centers where these learners with special needs were segregated to offered low quality education to them as compared to their peers who were being educated in the normal schools that had highly or better qualified teachers ( Farrell 2001) Before the Warnock report of 1978, the parents of the children with special needs were not given an opportunity to air their views on the form of education that their children were being subjected to or to give any views regarding to the state of their children and what their children need. But after the report came into place in 1978, the parents of the disabled children were given an opportunity to give views and any information that was regarded professional concerning their disabled children as this was very important regarding to the provision of services that were necessary for them. The report agreed that the parents or guardians of these children had vital information regarding to the assessment, placement and educational processes of their children that were to be included or incorporated in the education al system in order to achieve all the goals and objectives of the educational curriculum.( Rogers 2007). Reasons why the Warnock report of 1978 was such a break through. The report made a breakthrough in the implementation of some educational issues that were affecting the children who had some form of deformities. There are many reasons why it is considered a success. First was the fact that it recognized children who had some inabilities as a deserving lot who also needed to be given equal opportunities to all educational opportunities just like the other normal children. This is the main reason why the report had to introduce the idea of special education needs (SEN) which was based on common educational goals for all the children of school going age regardless of their abilities i.e. whether physically challenged or not. The children under this category were also given the privileges that others who were not challenged in any way were being given for example independence, enjoyment and understanding. It has to be known that before the Warnock report, all the children who had any form of disability were classified and defined using medical terms for example maladjusted and educationally subnormal and they were all segregated and given separate special educational treatment in different centers that had been set up all over England. The Warnock report brought all this to an end when it brought into the attention of the people and those who were working in the ministry of education the importance of having unsegregated form of education where all children were treated equally regardless of their abilities or deformities (parliamentary copyright 2006). There are other reasons why Warnock report became such a breakthrough. Other than putting a stop on the segregation of children with special needs or those who are faced with some form of disabilities, the Warnock report led to the introduction of the policies whereby parents of the physically challenged children gave opinions or any other information regarding their children which was deemed as useful in the implementation of educational policies and in the provision of the necessary materials in order to achieve the highest learning goals for this learners. Prior to the report in 1978, parents of the children with special abilities could not give any information regarding to or concerning their children. The children were sent to centers that had been set up to give them some form of education and there wasn’t any form of participation from the parents. After the report was written parents became involved in the educational activities of their disabled children which in turn led to the improvement of facilities that the children could access and use since the parents gave useful information regarding the state of their children (Parliamentary copyright 2006). The report required that all teachers who had any form of responsibility for the children with special needs to be trained in one way or another in order for them to have some considerable expertise regarding special education. This was necessary since all the children were now required to attend the same ordinary schools and since the report stated that per every five children who were going to school there was one who needed special attention. And since this child who needed special attention could no longer be isolated from the rest of the class who had all the required abilities then it forced the teachers to undergo some form of training in order to be able to handle all the learners in a professional way. It is a breakthrough in the report since this idea cemented the earlier opinions of having all the children attending the same ordinary schools. The teachers were also made aware of the importance of working closely with the parents of the children with special needs, other pr ofessionals and non-professionals who were concerned in helping those children who had special needs (Warnock 1978, p226) Warnock report (1978) on special education needs (SEN) – what was new: The report spoke a lot that was new concerning special education needs. First, the idea of educating both the handicapped children and those who were not handicapped was itself a new idea. It is known that before the Warnock (1978) report, the disabled children were all educated separately. The ones had some bodily disability, some disability of the mind and those who had no form of disability were all kept separately when it came to matters of education. Therefore the recommendation that they all get to be educated together was in itself a new idea to the special education needs of the children with some form of disability. Training of teachers who were handling ordinary schools in order for them to be able to handle the learners who had a requirement for special education need was also a new thing that was being proposed by the Warnock report on special education needs. Before the report, teachers of the ordinary schools where only the learners who were considered normal went to, had no formal training on handling learning learners with special needs. The learners who had a need for special education were left to be trained in secluded learning centers that were specifically meant for them where they had some given professionals who took care of their educational needs. Therefore the introduction of the idea that all teachers be given some form of education in relation to the teaching of the leaners with special needs was in itself a new idea (Alur & Hegarty 2002). The idea of using the opinions of parents was not there before the Warnock report (1978). It was a new idea that was being introduced. The parents of the children with special education needs were in cooperated in the learning activities of their children and any opinion that they gave, was given consideration. Also other individuals who were either professionals or non-professionals but were interested in helping the needy children were also given a chance to participate in the education of the children. Special unit classes were to be set up in the ordinary schools to carter for the children who had extreme special needs. The location of both the special needs schools and the ordinary schools was to be in the same place i.e. same compound. The two schools were to share the same site. This form of integration was to bring worthwhile gains in terms of the children socializing together and growing up in an environment that will eventually dictate mutual understanding of each other. The parents too of these children will end feeling encouraged just from the mere fact that their children are also attending ordinary schools. On the side of the children who are disabled, they get to copy from their peers whom they are sharing the same amenities with for example playing fields (Warnock report 1978, p101). Social interchange is another new idea imposed by the Warnock report (1978). The children with special needs and others who attend the same school but are not challenged in any way are given an opportunity to eat, play and consort together. This kind of social interchange that was new to special needs, gives the learners some form of self-recognition and easy acceptance of their condition. Before the Warnock report, children were brought up separately in schools. Those who went through this form of segregation had difficulties in accepting themselves as they were shown from an early age that they were different from the other children. After the report was made, the learners were integrated and the young ones who begun off in this later system found it so easy to accept their present condition. Evaluation of Warnock’s original statement Warnock’s original statement on integration of the learning environment to include both the children with special needs and other young learners who were in nee d of education with those who were considered normal learners does have validity today. This idea has brought an end to the acts that were there before whereby disabled children could either be denied education or put into some centers where they received minimal education. Today, not only in England where this report was made but also in the entire world, all children are given education regardless of their state. They are not discriminated due to their physical outlook. They are admitted to ordinary schools just like there other counterparts who are considered to be normal. The United Nations Educational Scientific and Cultural Organization (UNESCO) has also adopted the policy of integration and is advocating for the education of all the children regardless of their disability in order to make the world a better plac e.

“Lamb to the Slaughter” by Roald Dahl Essay

â€Å"Lamb to the Slaughter† by Roald   is a fun story that uses irony and perspective to create a truly enjoyable story. Still, to get the greatest value out of this story, it is worthwhile to understand not only what happens in the story but why it happens. From the way the situations of the characters change them to the decisions they make, everything in this story must work together to create a masterpiece. What Point of View Is â€Å"Lamb to the Slaughter† Told From and Why Is That Important? â€Å"Lamb to the Slaughter† is told from the point of view of Mary Maloney. This choice to tell the story from the point of view of the murderer is an interesting choice and one that largely defines this story. The reader knows only what she knows. At times, such as the end of the story, this means that the reader knows more than the other characters, especially in relation to the leg of lamb. On the other hand, the reader is not given access to the reasoning behind Patrick’s decision to leave. This makes it far easier for the reader to be on Mary’s side when she makes questionable decisions. Free Teacher Worksheets www.TESIndia.com Thousands of free class activities, lesson plans & worksheets. Ads by Google What Influence Does Mary’s Pregnancy Have on the Story? Early in the story, the reader discovers that Mary Maloney is pregnant. This understanding is important to the story on a number of levels. The most basic is that it helps the reader to understand just what it is that her husband is doing by leaving her. This makes the story more ambiguous in morality by making the reader associate with the woman more. In addition, it almost certainly helps keep her from being suspected. The motherly instinct of protection is invoked by this understanding as anyone can understand the  instinct of a mother protecting her child and the fear of execution is vital to making Mary a more positive character. Why Are the Exact Words Patrick Says When Leaving Mary Left Out? In the middle of the conversation between Patrick and Mary, the narration changes for a single paragraph at the very climax of the conversation. Patrick leads into the conversation with the hope she won’t blame him too much. It then says that he told her, though not exactly what, and ends with him saying that he will take care of her. This change in narration is disconcerting and in large part that is the point. This helps the reader to understand the disorientation and detachment of Mary. In addition to this, by not telling the reader exactly what happened, it gives far more power to the reader in the interpretation of her later actions. By not knowing exactly what he said, it lets the reader decide if Mary’s actions in the rest of the story are justified or not. Why Is Patrick’s Profession Important? Patrick is a police detective. This bit of information is vital to the story in a number of ways. As a story in which the reader is supposed to empathize with the murderer, having the victim be a vital and trusted member of society creates even more conflict in the mind. In addition to this, it plays with two basic ideas, that the police will look for a killer more vigorously if an officer is killed, but also that she knows the officers who will investigate the crime. This means that they are more likely to be comfortable with her. Also important is the understanding that Mary is likely to have an escape of being arrested for the crime. As the wife of a police detective, she has almost certainly heard many stories about crimes that he has solved and how he has done it. Finally, this creates many other suspects that could have committed the crime because as a police detective he has many enemies. What Is the Dramatic Irony in â€Å"Lamb to the Slaughter†? There are a couple of moments of dramatic irony in â€Å"Lamb to the Slaughter.† These are cases in which the reader understands more than the characters.  The most clear of these occurs near the end of the story. Mary has called the police and the detectives are in her house. As they are eating the lamb of leg, one of the officers says in relation to the murder weapon that it is â€Å"probably right under our very noses.† This statement is literally true though the officer who says it has no idea what he is saying. What Is the Origin and Meaning of the Title â€Å"Lamb to the Slaughter†? The original use of â€Å"Lamb to the Slaughter† is found in the Bible. This phrase is located in both Jeremiah and Isaiah. It refers to someone who goes innocently and unconcernedly into a dangerous or life threatening situation. In the story â€Å"Lamb to the Slaughter,† it has a number of meanings though. The first clear meaning is one that is a form of dark humor. The lamb in this case is actually a murder weapon. This twists the meaning of lamb to the slaughter into something that is not a metaphor but what actually happens. While the first meaning is clear, the metaphorical use of the statement is still valid and in fact there are two people who go into a situation like lambs to the slaughter. The first of these is the murder victim who, while knowing he is going to do something uncomfortable, has no idea what is going to happen to him. The second though is Mary herself. It is the shock because she doesn’t know what is coming and that shock is what drives her over the edge. Why Does Mary Insist the Police Eat the Leg of Lamb? Leg of Lamb In the story, Mary asks the detectives to eat the leg of lamb she had made for her husband, and even when they turn it down, she insists that they eat this. This insistence is important beyond simply the idea that it is the murder weapon. By having the detectives eat the lamb, they have destroyed the evidence which will make them look stupid even if they later understand. This will discourage them from thinking of it as a weapon. In addition, because she ensures they have seen the murder weapon rather than hiding it, she defies the expectations as most criminals hide the weapon. â€Å"Lamb to the Slaughter†: Conflict, Rising Action, Falling Action, Climax and Resolution written by: Elton Gahr †¢ edited by: Elizabeth Stannard Gromisch †¢ updated: 3/2/2012 By understanding how Roald Dahl is able to build the tension and conflict in â€Å"Lamb to the Slaughter† and how the tension falls afterward is a great way for anyone to understand how to tell a better story or simply recognize the qualities of a good story. Roald Dahl The best stories are often those in which we miss most of what the author is doing. A good author is not only able to use the tricks and tools of language to tell a good story but able to hide those tools so that they don’t distract the reader. Yet in stories like â€Å"Lamb to the Slaughter,† there is a great deal of value in looking at and understanding what they have done. That is why the examination of the structure of a story is so useful. Understanding the rising and falling action of â€Å"Lamb to the Slaughter† can help writers to tell a better story and readers to understand and enjoy the skill of the author just as someone might enjoy the brush strokes of a master painter. Climax In order to understand what happens after the climax, one must first be able to pinpoint the point of maximum tension in the story. In the case of â€Å"Lamb to the Slaughter,† there are in some ways two climaxes. The first of these is at the point in which Mary attacks her husband and kills him. This is the culmination of everything that has happened to this point in the story. The story then pulls back and allows the action to fall. The second and main climax of the story occurs when the detective notices that the oven is still on with the leg of lamb cooking. This is the point at which the detectives are closest to discovering the murder weapon and Mary has to keep from being caught. The conflict then begins to rise again as she creates an alibi and brings in the police to catch the murderer. Conflict Just as there are two climax in the story, there are two major conflicts in this story. The first of these conflicts is between Mary and Patrick as Patrick tells his pregnant wife that he is going to leave her. This conflict ends as Mary hits her husband with a frozen leg of lamb and leads into the main conflict of the story. This second conflict is in Mary’s attempt to avoid being caught. She knows that if she is caught she will be executed and fears that her unborn child will be killed as well. This becomes the main conflict of the story and leads to the ultimate resolution of the story in which the detectives eat the evidence of her crime. Rising and Falling Action of the First Climax The action of the story begins to rise as Mary waits for her husband to return in anticipation and continues to increase as it becomes clear that he is preparing to tell her something. It reaches its climax as he explains that he knows that it is a bad time and as he turns his back Mary hits him with the leg of lamb. The falling action for the first of these climaxes is interesting because it has to set up the action for the second half of the story while releasing some of the tension of the first half so that it can be rebuilt. The line which carries the load of this work reads â€Å"All right, she told herself. So I’ve killed him.† This line pulls back the emotions not only of Mary who is telling the story, but also the reader. It is a well created note to the reader that the story is now going to slow down and change. The next paragraph continues this as the woman, who was moments ago out of control, begins to think through the possibilities. She knows that the penalty for murder is execution, but fears for her unborn child and decides that she must protect that child. This then leads into the action beginning to rise again as she focuses on avoiding being captured. Rising and Falling Action of the Second Climax The second climax of â€Å"Lamb to the Slaughter† is the true climax of the entire story. With action that continues to rise as Mary tries to cover up her crime from seconds after she commits it until the moment the detective sees that the oven is still on, the tension spikes. At this moment, Mary is very close to being caught. Yet she is able to think clearly and doesn’t react out of fear. The character herself creates the falling action as she offers the officers something to drink and asks them to help her get rid of the meal that she had been cooking for her husband. This leads not only into the irony of â€Å"Lamb to the Slaughter† as the officers eat the evidence that would have likely put Mary into the electric chair, but also the falling action. The officers have clearly decided that she is the victim of the crime and not the perpetrator as they try to console her. The last of the action disappears as the police officer, while eating the leg of lamb says of the murder weapon, â€Å"Probably right under our very noses,† a literal truth that makes it entirely clear that the police have no idea what happened and are unlikely to discover the truth. In the other room, the last line of the story shows Mary free of tension as she begins to giggle. Resolution Leg of Lamb The resolution of â€Å"Lamb to the Slaughter† is largely implied by the final line. The assumption of the author and reader is that with the murder weapon gone, Mary will not be captured for the crime. Yet none of this is actually said in the story. The story simple ends with the police commenting on the lack of murder weapon and Mary giggling presumably at the irony of them looking for the weapon while eating it. â€Å"Lamb to the Slaughter† is an excellent example of a story that is able to create and release action expertly. It builds up slowly, adding tension on top of tension, until it reaches a crescendo and then releases that, creating a powerful story in the process. Understanding where and how that the author has created that rising and falling action can help to create a greater appreciation for this story and the masterful brush strokes of a  master artist as he created the story. Symbolism: The symbolism Dahl uses to etch the theme of the story begins most obviously with the title of the short story itself, â€Å"Lamb to the Slaughter† and the instrument used by Mary Maloney to kill her husband. Lambs have been used for thousands of years as a symbol of innocence, meekness, and purity. The phrase â€Å"like a lamb to a slaughter† represents something innocent happily making its way towards a negative situation in which it will most likely get hurt. Looking at the story, this phrase could be relevant to either character. Mary Maloney could represent the lamb in the sense that even after her husband told her some seemingly terrible news, she continued on being a gentle and caring wife by trying to make dinner for him as though nothing is wrong. She has apparently been completely blind to these events and has been being led around to this ultimate severance of her marriage like a small fluffy animal to be killed and served with mint jelly. Having the murder weapon just so happen to be a leg of lamb, it is also a symbol of the lamb retaliating against the force attempting to take its innocent and light. Patrick Maloney, however, could also be recognized as being unaware, if not innocent, to a demise. After telling his devoted wife the bad news, he continues on. While he does fight her making him dinner with anger, he is still continuing to stay and talk with her while she essentially goes into a frenzy about her beloved husband. His murder was as easy as that of a lambs, he was completely unaware her retaliation would be fatal. Dahl’s symbolism is interesting and clear and weaves a great layer into the story.

McDonalds and Burger king Essays

McDonalds and Burger king Essays McDonalds and Burger king Essay McDonalds and Burger king Essay Essay Topic: Marketing As part of my assignment I will compare Mc Donalds and Burger king. These two restaurants offer similar products and services . I chose to compare the two businesses because of the fierce competition and promotional strategies that they use. Mc Donald and Burger King are in direct competition with each other and always compete to be ahead of each other and gain customer loyalty. The first Mc Donalds restaurant opened in the UK in the 1970s. Mc Donalds states that customers convenience is the driving force behind new restaurant locations. The company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant. McDonalds is the leading global food service retailer with more than 30,000 local restaurants in more than 100 countries. Approximately 70 percent of Mc Donalds restaurants worldwide are owned and operated by independent, local businessmen and women through franchise arrangements There are currently more than 1,000 Mc Donalds restaurants throughout the UK, and the company continues to strive to offer greater convenience to customers while responding sympathetically to local circumstances. Mc Donalds strives to ensure quality from crop up to the counter. This means that the restaurant requires the highest standards and specifications, not just for product ingredients but also every detail of production, transport, delivery, preparation and service is also monitored. Mc Donalds also recognises the importance of a balanced diet and life-style and continues to seek quality new products. The restaurant says that this dedication to quality earns the degree of trust customers place in the Mc Donalds Brand. Burger king company information What started with one restaurant in Miami in 1954 has grown to more than 11,220 restaurants in 61 countries worldwide. And, like a small child who eats his greens, Burger king is still growing and growing. Burger king outlets number 523 in Britain out of more than 10,000 globally. Burger King mission Statement At Burger King Corporation, diversity is part of their foundation. We value, honour and respect differences in our employees, customers, franchisees and suppliers. By sharing a common vision, they have created a premier company with a harmonious working environment that achieves its business and diversity objectives. I couldnt obtain Burger King Market share. Mc Donald menu includes; chicken sandwiches, double cheese big Mac burgers this includes beef, fillet o fish sandwiches, fries, breakfast, happy meals and desserts. The restaurant also offers dairy products such as milkshakes, ice creams and yogurts. Burger King have similar menu, this includes whopper sandwiches, and flame grilled burgers, chicken, fish veggie, fresh baked baguettes, breakfast, beverages, and kids menu with desserts. It is quite clear that both restaurants offer practically the same products this has been the cause of fierce competition. Both restaurants compete on price as I previously mentioned and also the followings. Advertising Mc Donalds uses adverts to help boost sales and to aware their customers on new or existing products. The restaurant uses catch phrases such as things that make you go mhhhhhhh. This was a jingle used in February 2003; currently the company uses the phrase I am loving it This slogan was promoted by an RB artist (Justin Timberlake). I believe that this was a successful method of promotion because the sales increased and children all over the country were singing along. Other methods include using collectable toys, coupons, promotional schemes in schools and figures such as Ronald McDonald. Burger King also uses the same tactics they have collectable toys for the kids meals. The restaurant slogan is Have it your way. Burger King has used movies such as the Incredible Hulk to promote meals in 2004. This was a very successful action for the business it increased sales.