Wednesday, September 11, 2019

A group assignment to produce a strategic marketing plan for your new - 1

A group to produce a strategic marketing plan for your new product - Assignment Example The United Kingdom (UK) soft drink market remains among the most exploited avenues of the entire economy. This is best described along both the international and local dimensions. The prospect of a novel product, such as Canki, making a successful penetration into such a market calls for the involvement of critical marketing programs. The critical challenges faced by novel players in this market range from the shaping of the product to the eventual delivery. The product must satisfy the customers order in terms of preference and taste. Research is called for in respect to life cycle of the product due to various challenges that may arise as the product is sold. Canki’s sale can be increased through the focus of increment in product’s line depth and increasing the number of product lines. Marketer should put the focus on branding the product in an attractive design. The product desired to be packaged in a manner that relates with the target market population. This would be achieved by wrapping the product in fashionable cans that attracts the youths who are the elemental market aim. The youthful population remains the ideal market that may catapult a novel player into the UK market (Steen, 2007). Coca cola, which is deemed as Canki’s main rival, has based its target market on the wider UK popu lation. Success of the Canki will involve the identification of a singular age set of clients to be the main focus. The designing of the products desires to illustrate a sense of connection with the preferences and tastes of this population. Acceptability of the product, by the targeted market population, remains critical to the eventual success of the firm (Baines, Criss and Kelly, 2011). The concept of place as a pillar of marketing involves the fathom of both the market and the production dimensions. The product must be provided in places where the targeted clients can reach out to it easily. The marketer must have a clear research

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