Newspaper Industry Analysis Essay Example | Topics and Well Written Essays - 2000 words

theme industriousness Analysis - Essay ExampleHowever, the set up of the internet are variant and do not affect the Indian newspaper constancy and other developing economies. Table of Contents Introduction 5 Findings 6 Description and Benefits of PEST Analysis 6 PEST Analysis for the intelligence informationpaper Industry in the Developed Economies 7 Political Factors 7 sparing Factors 7 SocialFactors 8 Technological Factors 9 The Meaning of the PEST Analysis for the Newspaper Industry 9 stand up Analysis of the protector 10 Strengths 10 Weaknesses 10 Opportunities 11 Threats 11 Describe Lewins Field Force Analysis 11 Field Force Analysis for the newspaper assiduity in the developed world concerning the use of the internet 12 Driving Forces 12 Restraining Forces 12 Recommendations to Reduce the Strength of the Obstacles 12 The Indian Newspaper Industry 13 Conclusion 13 References 15 Introduction In the developed economies, the newspaper manufacture is going through a period of change. Yet whilst the constancy is going through a period of change in the developed economies, in other economies such as India the story is different. The modern newspaper labor is facing structural challenges and fundamental transformations where they experience a long-term decline in circulation volume in paid titles as advertisers move to modern elbow room of advertising. As such, newspaper publishers across the globe are facing a decline in Newsprint prices Advertising revenues Titles Circulation Notably, the innovation and adoption of the internet add up the greatest losses to the newspapers where in developed economies circulation has been falling for a long term (PricewaterhouseCoopers 2009, p. 9). However, in other countries like India, newspaper sales are locomote (Mallet 2013, p. 1). Notably, most young people are spending most of their time in the internet where they get the news online instead of reading newspapers (The Economist Newspaper Limited 2006, p. 1). Although, newspapers are yet to shut down in large numbers, we can expect that in the near future, most of the largest newspapers will close descent especially in America. Nevertheless, the newspaper publishers are still trying to remain afloat and reduce operational costs by Spending less on journalism Investing in free daily papers Trying to attract younger readers Trying to create new businesses on- and offline Raising the price of their subscriptions and news-stand copies The Guardian is a British national daily newspaper, which started publishing in 1821. The Guardian has grown to a national paper that deals with a complex organisational structure and external multimedia and web presence (Guardian News and Media Limited 2013, p. 1). Indeed, it is one of the worlds best-selling international weekly newspapers, which provides relevant and updated information on international news, politics, entertainment, culture, and comment (Guardian News and Media Limited 2013, p. 1). More t han 200,000 people in over 100 countries read the Guardian Weekly (Guardian News and Media Limited 2013, p. 1). To analyze the position of the newspaper industry in the current scenario, I will use the PEST analysis and Lewins Field Force Analysis. I will also use the SWOT analysis to analyze the British newspaper The Guardian. Findings Description and Benefits of PEST Analysis The PEST analysis will refer to the analysis of macro-environmental factors that influence the newspaper industry which include Political Economic Social Technological analysis The PEST